HKTDC Hong Kong Fashion Week for Fall/Winter Backstage Learning Tour

The Programme

To provide an in-depth understanding of Hong Kong trade and exhibition industries as well as a precious OLE (Other Learning Experience) to local students, a group of students from different schools were invited by the Hong Kong Trade Development Council (HKTDC) to participate in the "HKTDC Hong Kong Fashion Week for Fall/Winter Backstage Learning Tour" on 17 Jan 2012.

The HKTDC Hong Kong Fashion Week for Fall/Winter, Asia's largest event of its kind, is an annual event that gathers fashion brands, designers and buyers from around the globe to promote local fashion industry and to reinforce Hong Kong as Asia's lifestyle trendsetting hub. While the Hong Kong Young Fashion Designers' Contest (YDC), held every January concurrent with the Hong Kong Fashion Week, is the most prestigious event of its kind in the region that identifies, cultivates and promotes a new generation of fashion design talents for the local garment and fashion industry since 1977.

During the "HKTDC Hong Kong Fashion Week for Fall/Winter Backstage Learning Tour", students not only learnt about the trade history of Hong Kong, but they also witnessed how a grand fashion event was organised and developed behind the scene. Furthermore, they had the chance to attend the runway show of the Hong Kong Young Fashion Designers' Contest 2012 and shared the joy of the finalists.

Video Review

Photo Highlights

 
  

Sharing and Works by students


Haley Chow Hei Tung (5A) | CCC Chuen Yuen College

I have joined the HKTDC (Hong Kong Trade Development Council) Back Stage Learning Experience. In this tour, I have learnt a lot, especially on trade of fashion. Also, the history of trade of Hong Kong and running exhibitions are the things that I have known more...

Sharing by Student

I have joined the HKTDC (Hong Kong Trade Development Council) Back Stage Learning Experience. In this tour, I have learnt a lot, especially on trade of fashion. Also, the history of trade of Hong Kong and running exhibitions are the things that I have known more.

First of all, the trade of fashion is the most impressive part to me. While you are shopping in the boutique, do you really know how the items come over there? In fact, the HKTDC helps those minor enterprises to sell their goods in Hong Kong or even overseas. I could not imagine such a simple T-shirt or dress involved many cultural and physical inputs.

People always say Hong Kong is a cultural desert, but they did nothing to help. It is clear that the HKTDC is now trying to help hardly. For example, it holds Hong Kong Young Designers' Contest (YDC) every year to encourage the creation of local designers. For us, we must show our respect to those creators, no matter on fashion or other aspects.

On the other hand, I have understood about the history of trade of Hong Kong too. Hong Kong changes from being a port of transit to a regional trade hub. Because of the geographical and political factor, Hong Kong became a regional trade hub. Hong Kong is a harbor that easy to transit goods to other where. Moreover, Hong Kong is acquired the most free on economy for many years. Therefore, many businessmen are pleased to trade with Hong Kong.

Last but not the least, the HKTDC also runs many exhibitions in year. Running an exhibition is not as easy as playing role play. For the HKTDC Hong Kong Fashion Week for Fall/Winter and HKTDC World Boutique, the organizers have prepared food and sitting places to the businessman in order to give them a better condition to trade. They are not only arranging the sellers' and buyers' lists, but provide the best condition to them. From this, I know when we are running any exhibitions, we are not just thinking about the decoration good-looking or not. We have to wear customers' glasses to work for them.

To conclude, after joining this tour, I have not just learnt things on trade. I have learnt an attitude, working in very details and consideration. It is something that I think we should have.

Many famous people signed on this board in order to show their support to fashion, especially to the young designers.
There are promotional decorations in front of each exhibition room. They are always made of environmental protection material that can recycle.

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Wong Cheuk Ling (4D) | CUHKFAA Chan Chun Ha Secondary School

On 17th January 2012, I went to Hong Kong Trade Development Council (HKTDC) Hong Kong Fashion Week for Fall/Winter and HKTDC World Boutique which lead by people who work in HKTDC. They gave me and other students from different school a short lesson about HKTDC's history and what we would do on that day. They told us that this HKTDC Hong Kong Fashion Week for Fall/Winter and HKTDC World Boutique was the largest one in Asia and the 2nd large in the world. In addition, we went to see the Hong Kong Young Fashion Designers' Contest 2012 which is only allowed for designers and celebrities. I was very thankful to HKTDC and Wiseman to give me a chance to see these things...

Sharing by Student

On 17th January 2012, I went to Hong Kong Trade Development Council (HKTDC) Hong Kong Fashion Week for Fall/Winter and HKTDC World Boutique which lead by people who work in HKTDC. They gave me and other students from different school a short lesson about HKTDC's history and what we would do on that day. They told us that this HKTDC Hong Kong Fashion Week for Fall/Winter and HKTDC World Boutique was the largest one in Asia and the 2nd large in the world. In addition, we went to see the Hong Kong Young Fashion Designers' Contest 2012 which is only allowed for designers and celebrities. I was very thankful to HKTDC and Wiseman to give me a chance to see these things.

In the short lesson, I knew what and how the HKTDC work for local enterprises & SMEs. They always give much information for free to people who want to have a business. I think HKTDC do this thing is very good because some people may not know some of the important information which may make their business to be a mess.

Also, they do many businesses matching for the designers and the buyers. They even set up rooms in the trade fair for the one-to-one matching so the business man can discuss directly without any time break. HKTDC like a bridge to link the designers and the business man so that they can have their business more easily. If without HKTDC, these people may need double or even triple time to find their fitness partner.

Furthermore, HKTDC set up a gallery called HKTDC Design Gallery to showcase outstanding Hong Kong designed product. I think this gallery was fantastic as designers may not have too much money to have a shop for selling their wonderful products. Therefore, this gallery can give a stage to designers to show or even selling their products.

With in all these things can strongly encourage local enterprises & SMEs to do more these things and encourage young people to join this industry.

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So Ting Yee (5B) | CUHKFAA Chan Chun Ha Secondary School

I was chosen as one of the representative to join the HKTDC Hong Kong Fashion Week and World Boutique Back-stage Learning Experience for Senior Secondary students Program. The following essay is about what I had learnt in this tour...

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I was chosen as one of the representative to join the HKTDC Hong Kong Fashion Week and World Boutique Back-stage Learning Experience for Senior Secondary students Program. The following essay is about what I had learnt in this tour.

The role of HKTDC is supporting Hong Kong export and SMEs. Their mission is to assist small and medium-sized enterprises gain a competitive edge in business through knowledge and service. The HKTDC has three targets main objects: Objective 1, is to help Hong Kong's companies maximize opportunities created by the reshaping of the global economy, objective 2, is to champion Hong Kong's role as Asia's Central Business District for the global economy, and the objective 3, sharpen the HKTDC's capabilities to serves and nurture a new breed of SMEs.

HKYDC have great support from global fashion designers and brands, cementing Hong Kong's status as Asia's trendsetting hub. The fashion world is complex and detailed, and every turn brings with it surprises. So the trade show is so important for the fashion industry and fashion designers, it is because they can gain exposure, demonstrate their creativity and advance their careers.

In general, international trade in Hong Kong is very important. It can realize opportunities for Hong Kong companies in the mainland consumer market fortify Hong Kong's status as Asia's trade fair capital and preferred MICE destination. In the other hand, it can support the Hong Kong Government's initiatives to promote the six new economic areas and help Hong Kong service companies take advantage of the mainland's urbanization drive.

Budding local fashion designer can through HKYDC to have a opportunities to knowledge about different culture of fashion industry, so HKTDC should provide more opportunities for cultivate budding local fashion designers.

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Leung Po Fan (5A) | HK & KLN Kaifong Women's Association Sun Fong Chung College

I was so glad to be one of participants of the tour, because it is a valuable opportunity for me to learn more about Hong Kong fashion and the trade of Hong Kong. Before I started to join this tour, I only think that I just need to watch the fashion show and then write the comment, that's all. However, I learn more than me expected...

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I was so glad to be one of participants of the tour, because it is a valuable opportunity for me to learn more about Hong Kong fashion and the trade of Hong Kong. Before I started to join this tour, I only think that I just need to watch the fashion show and then write the comment, that's all. However, I learn more than me expected.

In this tour, I know that there is a department which can support the exports of Hong Kong and it is HKTDC. And I know that it can support our trading, it includes the fashion trade and improve our economy by holding trade shows, product magazines, business matching, training and seminars. These ways is increased the rate of taking up an occupation, and improve the personnel training.

Moreover, I also learn that how to organize an event successfully with the exhibition business. The tour guide lead us to look around which included the show of Winter and HKTDC World Boutique and the part I like the most which is the visiting of backstage. I know that to organize a successful show is need many professional. They need to sacrifice their sleeping time and resting time to make the successfully show to support our trading. I think they are greatness.

Furthermore, I learn that the local young designers are the important role to stimulate our Hong Kong Fashion industry, and raising the competitiveness of Hong Kong fashion. And if our fashion industry is became more famous, the position of Hong Kong will be increased at the same time, it makes many people know where Hong Kong is.

In conclusion, I have learnt a lot this tour. And know more about the trading of my city, Hong Kong. If I want to be a fashion designer in the future, I will know that there is a department which called HKTDC can help me. They will provide an opportunity to me to build up my fashion career to me to build up my fashion career.

At last, I was so glad to join this tour, and I was grateful that HKTDC provides this opportunity to let me gain this learning experience.

Another dressing place for models to make up. As this picture, the models are resting and the worker are preparing for the fashion show.
The stage of the fashion show, and I was taking this picture from the backstage.

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Luk Kit Ying (5D) | HK & KLN Kaifong Women's Association Sun Fong Chung College

Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufactures and service provides. It helps local fashion industry and gives chances to gather fashion brands, designers and buyer from around the globe together. For example the Young Fashion Designers' Contest (YDC), which becomes one of the Asia's largest fashion events...

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Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufactures and service provides. It helps local fashion industry and gives chances to gather fashion brands, designers and buyer from around the globe together. For example the Young Fashion Designers' Contest (YDC), which becomes one of the Asia's largest fashion events.

To support local fashion designers, HKTDC give a chance to designers. Outstanding designers may join Asia's largest events and get a unforgettable experience to learn the marketing of the event. It means so much for the development of Hong Kong fashion industry. Also, buyers from oversea may like to give a chance to new fashion travel from runway in Hong Kong to the rack at a New York retail store.

Holding trade show is so important for the fashion industry and fashion designers. It's because young designers don't have budget to join any fashion events and trade shows can give them a chance to show off their design and learn about fashion trade and exhibition business from the making of the events. But Designers need to be creative then they can get the key element to be successful. It also helps the fashion industry because it can promote Hong Kong fashion industry to all around the world.

HKTDC give a great opportunity to local young designers. Promoting local young designers can help for the Hong Kong fashion industry. Also, it's can tell everyone that Hong Kong designers can be outstanding as others designers. Young designers would face so many troubles when they join the fashion industry. HKTDS lead them to a right road and show them how to do.

Finally, HKTDC organize fashion show to stage the designer's latest collection, many young designers get their key element to be a successful fashion designer through the shows. It makes designers understand the role of fashion and how to get the key.

This is the ticket of YDC.
Local designer can show off their design in the runway.

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Ma Hiu Tin (5E) | Kiangsu-Chekiang College (Shatin)

I feel lucky that I had a chance to join this workshop. Before joining this workshop, I thought a Fashion Week event was something that only has some runway shows, some stylish clothes... but I was totally wrong...

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I feel lucky that I had a chance to join this workshop. Before joining this workshop, I thought a Fashion Week event was something that only has some runway shows, some stylish clothes... but I was totally wrong.

Through this event, I can tell you a successful event is so hard to hold. This Fashion Week was held around a week. Actually, HKTDC had been prepared for it a year. Booking the place, sending an invitation to all business men around the world, setting, booking the models for catwalk show... All the things they have done were tried to attract people to come to Hong Kong and give chances to designers, fashion companies to have a great business deal.

I think it is great to give many chance to local designers to have an opportunity to touch with those company where come from overseas. First, it can help them to earn money through selling their products. Second, it can also promote the advantages of Hong Kong. They can show them that those companies can find person who have talent in Hong Kong. Third, it can also increase the economy of Hong Kong .It is because when those business men stay at Hong Kong, They need to live in hotel and have meal, so it can increase to income of some local economy.

HKTDC is just like a bridge. They build a way between some big companies and some Hong Kong local business men. It can help Hong Kong people to reach their dreams of opening a business more easily.

Maybe in the future, if I want to open my own company, I think I will find HKTDC to help me to open a great future too because HKTDC is useful on this.

The entrance of HKTDC Hong Kong Fashion Week and World Boutique
The outside of the Fashion show

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Hazel Ma Lam (5C) | Kiangsu-Chekiang College (Shatin)

I can never imagine I could have this opportunity to join the workshop of the largest fashion week and world boutique in Asia. After the learning tour, I knew that HKTDC has put much effort to promote Hong Kong's industries as well as services to the world-wide. Nowadays, Hong Kong has become a famous trading and financial centre in the world...

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I can never imagine I could have this opportunity to join the workshop of the largest fashion week and world boutique in Asia. After the learning tour, I knew that HKTDC has put much effort to promote Hong Kong's industries as well as services to the world-wide. Nowadays, Hong Kong has become a famous trading and financial centre in the world.

The most memorable experience is visiting to Back-stage of a huge fashion show.It is an opportunity that we can't have by paying money. We often enjoy a show on the front stage but I can't imagine how looks like behind the cover. The space of the back-stare is much bigger than the stage, there consist a number of departments e.g. make up, hair setting and changing room. Actually, the back stage is quite messy, everyone seems very nervous. However, the show was really successful. The show run fluently and the atmosphere was really high. Everyone was really enjoyed in it.We can see varieties of cloth with creativity and modern style. After the show, I learnt that we can't only consider the glamous cover, also know more about how a show is operated and a success show must included numerous of diligent staffs with well-organized and communication. Every detail should go through possess and discussed.

With the development of HKTDC, nowadays we can visit different exhibitions and shows for countries in the world. Trades of goods and services can be easily done. Hong Kong became a huge platform for business with China and countries throughout the world. We are lucky because we are the one who enjoy those show and inflow of information. Moreover, HKTDC provides kits of funds and support to help local young designers which also provide more incentives and motivation for people who are interested in it.

It is my honor to have this back-stage learning experience. I knew more about Hong Kong's fashion development as well as the development of the HKTDC.

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Ronald Chik Long Hin (S4) | King Ling College

I have been to an event which was HKTDC Back Stage Learning Experience. It was an event for students to explore about HKTDC Hong Kong Fashion Week for Fall/Winter. We can even have a chance to visit the backstage of the contest...

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I have been to an event which was HKTDC Back Stage Learning Experience. It was an event for students to explore about HKTDC Hong Kong Fashion Week for Fall/Winter. We can even have a chance to visit the backstage of the contest.

Hong Kong Fashion week was an event organized by Hong Kong Trade Development Council which was to encourage the development of fashion in Hong Kong. One of the focus of the fashion week was this "Young Fashion Designers" Contest 2012". Promoting young fashion designers is an important work for the trade of Hong Kong as a result of the attraction of the fashion merchandisers. It can help the development of Hong Kong Economic.

Hong Kong is a regional trade hub as a result of the great geographic location. Hong Kong is located at a coast. It is convenient for the transportation. Furthermore, Hong Kong is next to Mainland China and western country that with a prefect connection. Therefore, the industrial product of Mainland China could be sold and had trade with western country in Hong Kong.

Another advantage of Hong Kong to be the hub of trade is about the system. Owing to Hong Kong encourage trade development enthusiastically; the government has set up a looser system for exportation and importation so that merchandisers can have an easier trade in Hong Kong.

This activity was meaningful to me that it was the first time I join a fashion show. This was really a meaningful experience for me.

Self-confidence is always important on the stage.
Creativeness is always hidden.

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Lam Wen Sze (S4) | King Ling College

Hong Kong as an international financial center, which is also a regional trade hub, has various commercial opportunities. Hong Kong Trade Development Council create opportunities for Hong Kong companies, and promote trade in goods and services, while connecting the world's small and medium-sized enterprises through Hong Kong's business platform...

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Hong Kong as an international financial center, which is also a regional trade hub, has various commercial opportunities. Hong Kong Trade Development Council create opportunities for Hong Kong companies, and promote trade in goods and services, while connecting the world's small and medium-sized enterprises through Hong Kong's business platform.

First of all, I am going to explain how important international trade to Hong Kong and what the competitiveness of Hong Kong is. International trade is the lifeblood of the economy of Hong Kong. The buying and selling of goods and services across national borders is known as international trade which is the backbone of our modern, commercial community, it enhance free trade for Hong Kong. International trade promotes a free trade zone to lower the tariffs of Hong Kong, and reduce or eliminate the capital controls since capital control will affect trade development. Therefore, international trade is the most important industry in Hong Kong. As a regional trade hub, Hong Kong possess the freest economic system in the world and transparent business environment, there are many economic vitalities. Moreover, Hong Kong is located in the heart of Asia, also is one of the largest international cargo centers in the world. These are the competitiveness of Hong Kong.

Then, I want to talk about how HKTDC assist Hong Kong enterprises to meet the challenges. HKTDC help Hong Kong companies to create opportunities by reshaping of the global economy, and strengthen Hong Kong's role as Asia's Central Business District for the global economy. HKTDC provide online marketplace, world-class trade fairs, product magazines and business matching for Hong Kong enterprises to find right partners. Besides, HKTDC held more than 800 promotional events around the world each year to showcase Hong Kong's quality product and service to advance the trade.

HKTDC enhance Hong Kong's reputation as China's outstanding international business city status and promote free trade in Hong Kong. In addition, they create opportunity for SME and assist them to meet the challenges.

The show is going to begin, everyone is looking forward to the good show.
The spacious hall for the excellent show, which can accommodate hundreds of people.

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Lewis Ng (5A) | Lee Kau Yan Memorial School

First of all, I would like to thank the HKTDC for giving me a chance to watch this event. This was my first experience of watching a formal fashion event in Hong Kong. It was such an unforgettable experience to visit the backstage...

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First of all, I would like to thank the HKTDC for giving me a chance to watch this event. This was my first experience of watching a formal fashion event in Hong Kong. It was such an unforgettable experience to visit the backstage.

Firstly, there was a briefing about HKTDC. I learnt much about the trade development of Hong Kong from it. It gave me a lot of extra-knowledge that I would never learn from school. This program has benefited me a great deal.

Secondly, a video was shown about the history and development of Hong Kong. Hong Kong was an industrial city before but nowadays it has changed into a financial centre. However fashion design is becoming a new element for Hong Kong. Therefore, the HKTDC is promoting a range of services to help global trade and promote Hong Kong as a platform for doing business with China and throughout Asia.

Thirdly, we went to visit the Hong Kong Convention and Exhibition Centre. That was such a large place and we had to walk for a long time. We all felt tired when we finished the tour. However, we could see many interesting and beautiful decorations. We took too many photos of the creative art works.

As you know, there are many professional models preparing their outfits and make-up for the event but it is not easy to prepare everything. They must wait for a long time for this contest. They need a lot of patience as do the young designers as well.

Next, we would enjoy the Hong Kong Young Fashion Designers' Contest. It was our favourite and most exciting moment. I could see a lot of amazing outfits and perfect models on the catwalk. I felt very joyful about it. My favourite style was from the overall winner. The ponytails of the models looked so gorgeous and lovely. Furthermore, I could see that those young designers were of a high-level and very creative. I was surprised that Janice Man appeared on stage.

Finally, I really enjoyed and loved this Young Fashion Designers' Contest. I have become very interested in it. I will try to explore this development and perhaps become a fashion designer or a model in the future.

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Li Fong Kei (5E) | Po Leung Kuk 1984 College

This is a very memorable experience. I learnt a lot from this event. HKTDC has different offices in HKCEC, such as SME Centre. It really helps developing Hong Kong's trade business. HKTDC have held a lot of exhibitions and events like Hong Kong Comics Festival and Book Fair. I think HKTDC is such a successful organization as it is not easy to hold these popular events. Just like the YDC, it had been prepared for over one year, including plenty of preparations...

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This is a very memorable experience. I learnt a lot from this event. HKTDC has different offices in HKCEC, such as SME Centre. It really helps developing Hong Kong's trade business. HKTDC have held a lot of exhibitions and events like Hong Kong Comics Festival and Book Fair. I think HKTDC is such a successful organization as it is not easy to hold these popular events. Just like the YDC, it had been prepared for over one year, including plenty of preparations.

My favorite part is the fashion show. I am keen on art work so the fashion show would be the most interested part for me. Some designs are very unique. The winner's design is really stylish and the color is boldness. The YDC was absolutely great! The background music is harmony with the show. Also, the runway is very special. The YDC could be a useful reference for me to prepare for the school fashion show.

I think HKTDC gives a good opportunity to local young designers to show their designs. HKTDC gathered fashion brands, designers and buyers from around so local young designers have a chance to promote their designs to the world. It is beneficial to Hong Kong's trade business.

Look down to the exhibition
The runway

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Yau Pui Ling (5E) | Po Leung Kuk 1984 College

In this Back-stage Learning Experience, I learn more about Hong Kong Trade Development Council service and fashion design...

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In this Back-stage Learning Experience, I learn more about Hong Kong Trade Development Council service and fashion design.

First, I can know HKTDC have business pair service. They help the merchant to search the suit buyer. They next to arrange the merchant and buyer contact. Also, they receive the abroad merchant to come HK. Then, they provide the place to give them to negotiate.

In the visit activity, I know more about the Hong Kong Convention and Exhibition Centre facilities. Such as pray room and have a massage service. I think HKDTC can give the best service to customer.

In the second part, I think the fashion show is amazing because it is my first time to see this show. I never know the show need prepare one year. I feel unexpected. I like the designer, Mak Chuen Chi. I think her design is very special. Her design have unique disposition. In the fashion show, I can study their design. I think it can use in the art subject.

In this learning experience, I can know more about HKTDC how to create the market opportunity and holds each large-scale display. I think it is make me eye-opening and feel surprise of the fashion show.

Fashion show location
Other fashion show demonstration

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Cherry Chan Wing Ki (5S) | Po Leung Kuk Laws Foundation College

This is the first time for me to participate in such a big event and it is really a great experience in my life. During this guiding tour, instructors introduce the aims of HKTDC to us. It helps to promote the trading and business development in Hong Kong. So far, we can see it bring our local enterprises to the global market, raises our reputation. YDC is a good example to reveal HKTDC's progress on HK business development. This event is not only showing our local designs, visual arts culture, but also helps to raise our local design power in HK. This benefits Hong Kong economy because we require our local industry in order to create more employment opportunities to the public and raise the energy consumption in Hong Kong. If we can build up our own design power and own bands in Hong Kong, it can attract the foreign investors trading and consuming. When our bands in Hong Kong are able to step into the global market, Hong Kong will no longer rely on the imports from foreign market...

Sharing by Student

This is the first time for me to participate in such a big event and it is really a great experience in my life. During this guiding tour, instructors introduce the aims of HKTDC to us. It helps to promote the trading and business development in Hong Kong. So far, we can see it bring our local enterprises to the global market, raises our reputation. YDC is a good example to reveal HKTDC's progress on HK business development. This event is not only showing our local designs, visual arts culture, but also helps to raise our local design power in HK. This benefits Hong Kong economy because we require our local industry in order to create more employment opportunities to the public and raise the energy consumption in Hong Kong. If we can build up our own design power and own bands in Hong Kong, it can attract the foreign investors trading and consuming. When our bands in Hong Kong are able to step into the global market, Hong Kong will no longer rely on the imports from foreign market. Also, SMEs are the major business sector in Hong Kong. So, helping SMEs to develop their own business and attract their buyers by holding exhibitions or business matching promote Hong Kong bands.

On the other hand, HKTDC is not only helping Hong Kong enterprises but also help the youth to develop their own businesses. Recently, Hong Kong is suffering from the financial recession; Hong Kong talents and the new graduates cannot find a job nor do investment because of the expensive labour and lands. But YDC is an opportunity for designers to show talents and find their buyers and investors.

With the support from HKTDC to promote and facilitate to the Hong Kong business environment, the contribution of financial crisis will be recovered soon.

Models at the backstage are preparing for their show. They need a long preparation time for their special moment on stage.
Outside the exhibition halls, there are so many textures of designers. With the flashing sunlight from the windows, the designs become a stylish decoration at the venue.

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Cherry Chan Wing Ki (5S) | Po Leung Kuk Laws Foundation College

The backstage tour is an impressive experience for me. Fashion is going to be more vital in Hong Kong, everyone like to dress up fashionably. Nevertheless, Hong Kong's fashion still depends on the foreign big brands, such as H&M, Marks & Spencer, etc. The local brands still can't stand out, the reason why turn up the problem is teenagers and designers didn't get chances to show their talent in the past day. Luckily, HKTDC provided a platform for the designers and the local brands to the world. HKTDC hold fashion exhibition once a year, and welcome buyers who are come from different countries, help Hong Kong to be a new fashion kingdom in the world...

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The backstage tour is an impressive experience for me. Fashion is going to be more vital in Hong Kong, everyone like to dress up fashionably. Nevertheless, Hong Kong's fashion still depends on the foreign big brands, such as H&M, Marks & Spencer, etc. The local brands still can't stand out, the reason why turn up the problem is teenagers and designers didn't get chances to show their talent in the past day. Luckily, HKTDC provided a platform for the designers and the local brands to the world. HKTDC hold fashion exhibition once a year, and welcome buyers who are come from different countries, help Hong Kong to be a new fashion kingdom in the world.

On the other hand, I learnt how the backstage works. Although, I have worked in school fashion show before, it was different from this one. The models needed to start preparation 4-5 hours before, maybe needed to wear more than one suits in the same show. Hong Kong Young Fashion Designers' Contest is another thing I learnt in the tour, I just heard a little information of this competition previously, however through this trip I got much more information about it. Hong Kong Young Fashion Designers' Contest is a stepping stone for the local designers to introduce their designs to other countries. Also the winner will get a chance to study oversea, learn from other country designers. I truly hope that I can have a chance to stand on that stage in the future. My dream is to be a fashion designer, I already started to prepare like attended on some courses which about fashion. In this tour, I discovered numerous of novel fashion ideas, the ideas can help me to develop my own fashion style. Also, boost up my knowledge of Hong Kong's fashion industry. Really help me to move forward to my dream.

Some designs were showed in front of the exhibition, consequently every visitor can view and admire them. And these designs help brain storm of my fashion project.
These are one of my favor set of display which showed in front of the exhibition.

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Cheung Ho Yi (S5) | True Light Middle School of Hong Kong

During this tour, I really learn more about the HKTDC and Hong Kong's fashion trade and exhibition business. And this fashion show makes me learnt a lot. The back stage tour shows me how a fashion show runs through and how to operate a big show. Moreover, I learnt that this show is a platform to gather fashion brands, designers and buyers from around the globe together and also to cultivate budding local fashion designers. And this trade show is so important for the fashion industry and fashion designers. This is because many designers and different brands will gather in this show and this is a great chance to show out the fashion design in HK and also a chance for the designers to communicate and have a chance to bring business to the fashion brands and manufacturers. I think a successful trade fair need to have a good timing and suitable places provided for businessman to trade. I think HK is a good place which is an international city and located in the centre of Asia. And also HKTDC provides a good medium for globe businessman to trade through different events, such as this fashion show...

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During this tour, I really learn more about the HKTDC and Hong Kong's fashion trade and exhibition business. And this fashion show makes me learnt a lot. The back stage tour shows me how a fashion show runs through and how to operate a big show. Moreover, I learnt that this show is a platform to gather fashion brands, designers and buyers from around the globe together and also to cultivate budding local fashion designers. And this trade show is so important for the fashion industry and fashion designers. This is because many designers and different brands will gather in this show and this is a great chance to show out the fashion design in HK and also a chance for the designers to communicate and have a chance to bring business to the fashion brands and manufacturers. I think a successful trade fair need to have a good timing and suitable places provided for businessman to trade. I think HK is a good place which is an international city and located in the centre of Asia. And also HKTDC provides a good medium for globe businessman to trade through different events, such as this fashion show.

This tour allows me to know that why HK is an international city that contains such large amount of business and trading. And this international trade brings lots of economic developments and provides a high living standard in HK. The competitiveness of HK is as high as a regional trade hub. Furthermore, I understand HKTDC providing lots of chances and platform for HK enterprises and also give a hand for them to meet the challenges, such as capital problem. This lets me knows that how can slowly create a great business city in HK, for a continuously develop city. And the fashion show really impressed me a lot. This is my first time to see such a big fashion show. The back stage, setting, and the fashion designs really amazed me. I am so surprised that the clothes designed are so beautiful and full of creative theme. I think this tour really a great chance to me to understand more about HK development and about arts. I am so happy that I can join this tour. What's an unforgettable experience to me!

We are going to visit the back stage of the fashion show. This starts our tour. And this is a banner outside the site.
This is the HKTDC site and showing some of the fashions. Also this is a site that promoting and introducing HKTDC to different businessman in the world. This is a platform that let different businessman to know more about HKTDC and enjoy the chances and services provided by HKTDC.

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Elizabeth Sham Ka Yan (S5) | True Light Middle School of Hong Kong

This tour offered me a great chance to discover all the things that happen behind the scene in the backstage. From costumes and make-ups to monitoring the run of the show, I realized that all the works done in backstage aren't easy at all. It is quite a tough and busy job. I was especially amazed by the process of choosing a suitable model for a fashion show. I remember models had to re-measure their heights and their body at the first stage. Then they will be chosen to wear a certain designer(s)'s collection. The fashion show that was shown that night was fabulous and the run-down was very smooth. From the setting of lights and music, I was very impressed by all the arrangements done by the backstage team. Therefore, I realize how important a well-organized plan is needed in the backstage to run a good show...

Sharing by Student

This tour offered me a great chance to discover all the things that happen behind the scene in the backstage. From costumes and make-ups to monitoring the run of the show, I realized that all the works done in backstage aren't easy at all. It is quite a tough and busy job. I was especially amazed by the process of choosing a suitable model for a fashion show. I remember models had to re-measure their heights and their body at the first stage. Then they will be chosen to wear a certain designer(s)'s collection. The fashion show that was shown that night was fabulous and the run-down was very smooth. From the setting of lights and music, I was very impressed by all the arrangements done by the backstage team. Therefore, I realize how important a well-organized plan is needed in the backstage to run a good show.

Apart from looking through all the preparation and works done in the backstage, I enjoyed the fashion show so much. Personally, I love arts and I have great interest in fashion since I was young. My dream is either to be an artist or a designer. The designers' latest collection shown that day included a wide variety of clothing, such as party dresses and casual wears. All designs were amazing and it inspired me to think out of the box and try different combinations. As the HKTDC organizes the fashion show yearly, I hope to participate in the future. It is impressing how the HKTDC attracts international buyers to the fashion week and bring businesses to the fashion brands and manufactures.

To conclude, I had a wonderful time during the backstage tour and it was definitely a good experience as I've learnt the process and all monitoring works done in the back stage.

Settings outside the Fashion Show which provides a comfortable place for people to chat after the show
The hair and makeup room for models to prepare their looks for the Fashion show

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Howard Chu Ho Yan (S5) | Wah Yan College, Kowloon

I think it is a precious experience to witness one of the most prestigious fashion events in the world. I would like to pay many thanks to Hong Kong Trade Development Council (HKTDC) and Wiseman Education for their effort in organizing such an activity. Throughout the tour, I have given a chance to watch the first fashion show in my life, and to take a glimpse of it's backstage. I also visited the 2nd largest fashion exhibition in the world, under the guiding of HKTDC staff...

Sharing by Student

I think it is a precious experience to witness one of the most prestigious fashion events in the world. I would like to pay many thanks to Hong Kong Trade Development Council (HKTDC) and Wiseman Education for their effort in organizing such an activity. Throughout the tour, I have given a chance to watch the first fashion show in my life, and to take a glimpse of it's backstage. I also visited the 2nd largest fashion exhibition in the world, under the guiding of HKTDC staff.

Before the tour, I recognized the exhibition and fair industry in Hong Kong as a minor part of the economy. However, after the experience I was stunned by its size, standard and functions. Exhibition and fair industry pays a paramount role in trade and development of economy. It generated over 70,000 job opportunities and millions in GDP each year. Hong Kong, backed up by its geographical location and business advantage, favors her to be one of the hottest choices of holding global exhibitions.

A factor that facilitates the exhibition industry is the work from HKTDC. It gives a hand to the 280,000 small and medium enterprises in the region to look for business opportunities and promotes Hong Kong to the rest of the world. Its business partner matching scheme is professional and customer-oriented. HKTDC also holds a lot of exhibitions throughout the year, not only for products, but also talents and services like the young designers in YDC this time.

I have not seen how to organize a fair from none to done, but from the description of guides, videos and a 1st hand experience in visiting the fair ground. I am now proud of what many organizations like HKTDC do in organizing fairs for enterprises in Hong Kong, so as to maintain and develop this Asia's World City position as an international finance, trade, logistics, transport, exhibition, economic and service centre.

First glimpse of the fashion show venue, stunned by the professional lighting and sound system
The HKTDC Service Centre at the fairground, which provides support to all buyers

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Alex Doe Tsun Kit (S5) | Wah Yan College, Kowloon

It was a precious chance for me to participate in the largest Asian fashion event. I am grateful to HKTDC for giving me such a unique experience. I have learnt quite a lot throughout the activity. First of all, in the first part of the activity, information about HKTDC, including its history, aim and work was introduced through the way of slide show and videos. I have known much more and deeply about HKTDC, an indispensable association in HK. I appreciate what HKTDC does to help the small and medium enterprises develop and promote them to the other companies all over the world...

Sharing by Student

It was a precious chance for me to participate in the largest Asian fashion event. I am grateful to HKTDC for giving me such a unique experience. I have learnt quite a lot throughout the activity. First of all, in the first part of the activity, information about HKTDC, including its history, aim and work was introduced through the way of slide show and videos. I have known much more and deeply about HKTDC, an indispensable association in HK. I appreciate what HKTDC does to help the small and medium enterprises develop and promote them to the other companies all over the world.

Moreover, in the second part, which was a backstage tour, we visited the backstage of HKCCC so as to know more about the preparation work of such a huge and international fashion event. As a member of school stage management team, I am grateful to have this opportunity to widen my horizons.

Furthermore, I have witnessed the first fashion show in my life at night, which was the last part of the activity. There were so grand and wonderful, with detailed decoration and beautiful foreign models, which constructed a fabulous drawing inside the hall.

Overall, this is one of the most unforgettable tours I have ever had. Through this tour, I have learnt much more about HKTDC as well as the preparation work of a large-scaled event, which is very beneficial to me. Last but not least, once again, thank you for giving me this invaluable chance to participate in this activity.

Different style of fashion designs are displayed in the hall, including sustainable design, which is shown in the photo.
This is the winner of HKYDC 2012, which is an opportunity to show the world the outstanding designs of HK designers.

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Leona Wong Tsz Ling (5A) | Workers' Children Secondary School

This month, I went to an exhibition that about fashion. I liked the fashion show and we could see lots of new clothes designed by students from different schools. They are so creative and good at art. The clothes which designed by them are so beautiful and attractive. I could see lots of things and choices apart from studying. Some students not really study well, but they can do other things that they are interested such as drawing and designing clothes...

Sharing by Student

This month, I went to an exhibition that about fashion. I liked the fashion show and we could see lots of new clothes designed by students from different schools. They are so creative and good at art. The clothes which designed by them are so beautiful and attractive. I could see lots of things and choices apart from studying. Some students not really study well, but they can do other things that they are interested such as drawing and designing clothes.

Also, I could see that the designers worked so hard for their works. They had to choose materials for their products, to process their works by using machine, and to find models to wear their clothes for the catwalk show. The visitors appreciated the works of these designers. They all thought that the designers had done a great job.

At last, I really enjoy this fashion show. It really inspires me and attracts me to watch more fashion shows. It is awesome that some designers are students and they design their clothes during their spare time. I hope that I can push myself to do something great by perseverance.

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